Finding a customer who doesn’t use either texting or email is pretty uncommon nowadays. But while using email is pretty traditional for businesses, using text messages for customer outreach is still a growing practice. Comparing the pros and cons of email, business text messaging, or both can help you decide the best strategic approach to communicating with your customers and improving your ROI.
Open Rates of Email vs. Text Messaging
Response Rates
So, your customer opened your email or text message, but what are the chances of them actually responding to it?
Did you know that business texting campaigns produce response rates up to eight times higher than an email campaign? It’s because texting a business feels more personable compared to replying to an email. It’s because you’re chatting with a real person.
Even though texting and email are both valuable for internal communication, texting definitely wins when it comes to having a quick conversation.
Reliability of Email vs. Text
To ensure that all of your customers receive your messages, it’s important to compare the reliability of email vs. text messages. Although both are fairly reliable communication channels, spam can be a massive issue for the deliverability rate of email campaigns. With emails, anything from images, size of your attachments, or content of your subject line can lead to a bounce. However, text message issues are also starting to arise due to invasive marketing messages. Spam filters for text are getting smarter, which is why it is essential to adhere to business texting etiquette.
User Preference
Choosing the best communication channel for your customer matters. According to PC Mag, 85% of smartphone users would prefer to receive a text message from a business rather than an email. Even though asking your customer for their phone number might feel more intrusive than asking for their email, the fact that texting is their preferred communication channel means that your customers are growing less opposed to it.
Which is The Best For Business?
When it comes to business communications, there is a need for both email and texting. While texting clearly holds a significant number of benefits in comparison to email, emails can offer broader functionality. However, if you want to improve both open and response rates, texting is the more reliable and preferred choice. The benefits of business text messaging are clearer than ever, and there’s no better time to implement business texting in your communications strategy.
